Post by huangshi715 on Feb 15, 2024 6:43:11 GMT
Combine sponsored updates with valuable content While regular updates can be hit or miss in terms who sees them, using sponsored updates allows more precise audience targeting – and allows you to share updates that don’t appear as ads at first glance. That’s exactly why NewsCred decided to run a LinkedIn sponsored updates campaign to generate leads for their business. They started by generating a whole lot of original content; nine blog posts and five white papers to be precise. Then, they created 20 sponsored updates over the space of two months to promote their awesome content to their target audience. rsz_cropped_image_good NewsCred combined to generate qualified leads.
Image source. It was a lot of work, but the work paid off. The campaign netted them 288 new followers and 71 leads. What’s more, they found the campaign to be 75% less expensive than the Google AdWords lead gen campaign they were running concurrently. They also found that: Leads collected via LinkedIn were Vietnam Email List three times as likely to convert into customers than leads collected via their Google AdWords campaigns. Every dollar spent on the sponsored updates resulted in more than $17 in revenue. Not a bad return on their investment. How to apply this to your own marketing campaigns Create whitepapers or attractive content bundles to give away to your audience. Be sure to over-deliver in value as much as you can.
Determine a budget and length for your campaign and advertize your content through sponsored updates – Hubspot has a detailed getting started guide here. Monitor the success of your campaign, determine which incentives are most attractive and make changes to future sponsored updates based on the insights you learn. 5. Run an email marketing campaign with sponsored InMail InMail is LinkedIn’s messaging system for connecting with people you don’t know. You may have used it to network or connect with a potential business partner, but have you ever used it to generate leads? DocuSign did, running a sponsored InMail campaign to reach an audience of VPs and sales directors at companies with more than 500 employees.
Image source. It was a lot of work, but the work paid off. The campaign netted them 288 new followers and 71 leads. What’s more, they found the campaign to be 75% less expensive than the Google AdWords lead gen campaign they were running concurrently. They also found that: Leads collected via LinkedIn were Vietnam Email List three times as likely to convert into customers than leads collected via their Google AdWords campaigns. Every dollar spent on the sponsored updates resulted in more than $17 in revenue. Not a bad return on their investment. How to apply this to your own marketing campaigns Create whitepapers or attractive content bundles to give away to your audience. Be sure to over-deliver in value as much as you can.
Determine a budget and length for your campaign and advertize your content through sponsored updates – Hubspot has a detailed getting started guide here. Monitor the success of your campaign, determine which incentives are most attractive and make changes to future sponsored updates based on the insights you learn. 5. Run an email marketing campaign with sponsored InMail InMail is LinkedIn’s messaging system for connecting with people you don’t know. You may have used it to network or connect with a potential business partner, but have you ever used it to generate leads? DocuSign did, running a sponsored InMail campaign to reach an audience of VPs and sales directors at companies with more than 500 employees.