Post by huangshi715 on Feb 15, 2024 8:59:36 GMT
As you might guess, he puts emphasis on the creative elements of a campaign, namely, creating a landing page with optimal conversion-centered design. From his experience, that’s key to getting people to complete your optin form. barry-feldman“If gating your content is going to work, you’ve got to create landing pages that convert at a high percentage, particularly for personas you deem to be important to your lead generation efforts. From what I’ve seen, I’d say the top two mistakes companies make are not assuring the visitor he or she has come to the right place, and not clearly communicating the benefits of completing the form. You need to expressly.
Gated content campaigns fail when landing page visitors aren’t assured they’re Papua New Guinea Email List in the right place. CLICK TO TWEET Mike Bal – Set high expectations In line with Barry’s point, Mike Bal, Director of Social Media and Content at Single Grain, recommends that you keep the bar high when creating your gated content. The content behind an optin form should be significantly higher value than anything else you give them. “mike-balSomething to beware of is watering down your offer. I think putting a little extra time into the presentation and delivery goes a long way with the perceived value.
I recommend alternating between different media or even offering different downloads that are optimized for mobile, tablet or desktop devices.” Kristi Hines – Focus on name recognition and brand authority Kristi Hines, content marketer and blogger extraordinaire, believes another key to improving the conversion rate of your gated content campaigns is your reputation. “kristin-hinesIf you have demonstrated that your content is both unique and valuable, then creating a content gate should work. Otherwise, that would be your biggest challenge — getting people to believe enough to complete the action necessary to open the gate. This is especially true if you have not built up enough recognition as an authority in your industry.
Gated content campaigns fail when landing page visitors aren’t assured they’re Papua New Guinea Email List in the right place. CLICK TO TWEET Mike Bal – Set high expectations In line with Barry’s point, Mike Bal, Director of Social Media and Content at Single Grain, recommends that you keep the bar high when creating your gated content. The content behind an optin form should be significantly higher value than anything else you give them. “mike-balSomething to beware of is watering down your offer. I think putting a little extra time into the presentation and delivery goes a long way with the perceived value.
I recommend alternating between different media or even offering different downloads that are optimized for mobile, tablet or desktop devices.” Kristi Hines – Focus on name recognition and brand authority Kristi Hines, content marketer and blogger extraordinaire, believes another key to improving the conversion rate of your gated content campaigns is your reputation. “kristin-hinesIf you have demonstrated that your content is both unique and valuable, then creating a content gate should work. Otherwise, that would be your biggest challenge — getting people to believe enough to complete the action necessary to open the gate. This is especially true if you have not built up enough recognition as an authority in your industry.