Post by huangshi715 on Feb 15, 2024 9:51:53 GMT
A while back, WhichTestWon released the Conversion Rate Optimization Pop Quiz to see where marketers struggled most with CRO. More than 4,500 people took the 25-question quiz. Though the quiz was meant to be a fun exercise, it ended up revealing some troubling insights. The data from respondents showed that as CRO continues to grow as a discipline, many marketers have yet to learn its best practices. Without further ado, here are the top five questions (in descending order) that marketers got wrong. Note: This post contains spoilers for the pop quiz. If you want to accurately test your CRO knowledge, please take the test before reading on.
You’ve been warned! 5. Which side of the page should a form be on to get Switzerland Email List the highest conversions? form-which-side1 44% of the people who took this quiz got this question wrong. Redstone-left Redstone-Right Which side of the page should a form be on to get the highest conversions? I admit that this could be considered a trick question since the people who took the quiz were familiar with the standard WhichTestWon dichotomy of choosing between Version A or Version B. For this question, there was a third option: “You have to test it.
I won’t ruin the answer for you (especially if you plan to take the quiz), but based on our general mission, the answer should be clear. :-) 4. What does a high confidence rate help prevent? high-confidence-rating1 46% of people got this one wrong, and that’s a problem. In fact, I think this was the question that disappointed me the most. Understanding confidence level is integral to understanding your test’s validity. If you don’t understand this concept, you may be doing your organization some major harm. The correct answer Your test’s confidence level indicates the chance of committing a Type I error.
You’ve been warned! 5. Which side of the page should a form be on to get Switzerland Email List the highest conversions? form-which-side1 44% of the people who took this quiz got this question wrong. Redstone-left Redstone-Right Which side of the page should a form be on to get the highest conversions? I admit that this could be considered a trick question since the people who took the quiz were familiar with the standard WhichTestWon dichotomy of choosing between Version A or Version B. For this question, there was a third option: “You have to test it.
I won’t ruin the answer for you (especially if you plan to take the quiz), but based on our general mission, the answer should be clear. :-) 4. What does a high confidence rate help prevent? high-confidence-rating1 46% of people got this one wrong, and that’s a problem. In fact, I think this was the question that disappointed me the most. Understanding confidence level is integral to understanding your test’s validity. If you don’t understand this concept, you may be doing your organization some major harm. The correct answer Your test’s confidence level indicates the chance of committing a Type I error.